Lenco Mobile Technology

The automotive vertical has been one of the strong performers all year in regards to mobile advertising. Auto manufactures and auto dealers have both leveraged mobile ads and developed specific mobile applications to increase brand awareness and to manage customer relationships. Here are a few of the Android and Auto Finance applications within this vertical.

Android Apps

Lenco Mobile Android App Example

The Android apps developed by auto manufacturers and dealers are similar to those found on the iPhone. However, brands are slower to develop apps for this device, with fewer present in the Android Markeplace store. Brands such as Audi and Rolls-Royce have created design oriented apps while Jeep’s app is very similar to its iPhone app with access to more vehicle information, parts, gear, etc. Volkswagen has developed an interesting app where you can scan your phone over magazine articles and find hidden content (video, website). Although there are also significantly less apps available, dealers have the same types of apps as on the iPhone which allow you to schedule maintenance, order parts, get towed, and more.

Auto Finance Related Apps

Lenco Mobile Auto Finance App Example

Both the iTunes store and the Android marketplace have numerous apps related to your auto payment. However, these are almost exclusively apps that assist in calculating your monthly payment i.e. nothing more than calculators. Some are bundled with mortgage and other loan calculators, and include things such as trade-ins, taxes, residuals, etc. In the iTunes store there is one app from 1^st Coast Auto that allows you to apply for financing and make payments from their app. Additionally, the iTunes store contains auto appraisal apps that assist in finding a fair market value for your vehicle. In contrast to say the insurance apps for example (ex. GEICO and State Farm), all of the finance related apps (in both stores) are non-branded and they range from free to $4.99. To learn more about Android apps for the automotive industry, visit Lenco Mobile.

Lenco Mobile Apps

Mobile blogging or Moblogging is en vogue in 2011.  Being able to blog on the go is an experience that has improved as mobile phone apps gain better development and more robust features.  Generally speaking, mobile blogs are often picture heavy.  You also have the added benefit of geotagging your posts with the built in GPS on many smartphone models.  A tourist without access to wifi via a laptop while traveling can still update their followers with content and even create a map of where they have visited in real time.

Some mobile blogging apps let you access and post to multiple platforms.  Others are geared more toward just photoblogging.  Some focus on micro-blogging sites like Twitter.  Many of these Apps are a really simple concept with a single functionality that simply makes a process more efficient on the go and are free in the iTunes App Store.  Not all moblog apps are created equal as many do not support editing on the go so you’ll have to take this into account when you choose the app that’s best for you. Below are a few examples. To learn more about moblogging apps visit Lenco Mobile.

WordPress: The classic WordPress environment is elegantly translated for mobile.  Over 1.4 million users blogged via mobile devices with this software app in 2010.  Mobloggers have the ability to write, save drafts for later and publish immediately to their blog with this App.  You can moderate comments and even post video on BlackBerry.  (Video support is coming soon to iPhone and Android Apps)  It’s nice that the App is supported by Apple, Android, BlackBerry and Windows 7.

TypePad: Supported on iPhone, Palm and Symbian this is an extension of the popular blogging service.  Customers of TypePad can get mobile blogging free.  It’s a nice user interface on the iPhone that competes squarely with WordPress.

Kyte: Mobile slide-show blogging.  Pretty original concept here!  It’s available in the iTunes store.

Bluepulse: Free in the iTunes App Store, this app let’s you message as many or few of your friends in your iPhone contact list as you like without having to deal with SMS or MMS.

Shozu: What’s cool about this app is versatility.  You can use it on a cornucopia of handsets and update multiple blogging platforms at once such as TypePad, MoBlog, Flickr, Live Journal, Picassa, Vox, WordPress and Ovi as well as Twitter and Facebook.

Tumble: This App for iPhone lets you interface with your Tumblr account by posting pics, links and quotes straight from your iPhone.

iBlogger: This App costs $9.99 but is totally worth it due to the rich feature set.  Ideal for blogging on the go because you can collect your thoughts and save these entries for later posting.  The App is compatible with blog engines like Drupal, Blojsom, MovableType, TypePad, WordPress, and ExpressionEngine.  The App also features optimized plug-ins for LifeType , My.Opera.com, SquareSpace, TypePad, WordPress, Xanga, LivingDot and Blogger (picture support for Blogger will come in a subsequent release)

Lifecast:  This is an iPhone App that lets you share your daily life through pics and voice notes.  It’s also available on Android.   You can manage your daily events and separate your work and play.

This could be the year that payments made by mobile phones explodes, driving a new channel for retailers and financial service companies alike. Mobile payments, or Near Field Communication (NFC), is a short-range high frequency wireless communication technology which enables the exchange of data between devices over about a 10 centimeter (around 4 inches) distance (Wikipedia). The technology essentially allows consumers to replace their wallets with their mobile phones as they can pay for items at enabled retailers simply through a chip in their phones that executes the transaction when placed (waived) within this range. The technology has progress to where it’s simple, convenient and secure. As more phones are shipped with the specialized chip and more retailers install point-of-sale mobile payment capabilities, expect to see transactions rise sharply.

A number of big name companies have already, or are planning, to enter the space. In late 2010, Visa Inc. had already made contactless payments available commercially for various Smartphone (as reported by Mobile Commerce Daily), following trials with leading financial institutions in the US, Europe and Asia. As such, it’s officially listed in their portfolio of products offered to institutions in the US. Visa partnered with DeviceFidelity, a Texas based technology company, for the development of its technology.

And you know the space has sizeable potential when behemoth Google throws its hat into the ring. Mediapost reports (through BusinessWeek) that Google might build a mobile payment service based on NFC technology. It seems though, that there is enough opportunity to support several large players in the space. IE Market Research is cited as putting the global market for mobile based transactions (not just NFC) at over a trillion dollars in 2014. With that kind of volume projected, it’s no wonder that the wireless carriers are also getting into the act. Also late in 2010, Verizon Wireless, AT&T and T-Mobile formed a venture called Isis to offer NFC based services in 2012. And rounding out the list of big name participants, PayPal may start testing its version of the service in late 2011.

Visa’s technology will be available in certain models of Blackberry, iPhone and Droid devices. They also hope to add Nokia’s Symbian and Microsoft’s Windows phone 7 to the list soon. As already a leader in secure financial transactions, Visa spent a significant amount of time testing security and usability, which will go a long way in gaining consumer trust. Financial institutions can integrate Visa’s mobile payment platform into their existing mobile apps or go with a stand-alone version. Visa is already working with Bank of America, Wells Fargo, US Bank and JP Morgan Chase and almost 20 wireless companies worldwide. For more information on mobile platforms and what they can do, visit Lenco Mobile.

The mobile messaging market has exploded in the last couple of years. Whether it’s a Bulk SMS campaign or the use of MMS to showcase a product or service in action, mobile messaging solutions are now being used in a large number of organizations spread across varied verticals.

Lenco Mobile Messaging solutions are developed by industry experts using cutting edge technology stacks. Configuring a Bulk SMS campaign for targeted users is as easy as you like. Furthermore, Lenco Mobile Messaging solutions are based on Lenco Mobile’s high performance, robust and secure platform which has played a key role in several customer success stories to date.

Mobile messaging is especially popular amongst youngsters and teens. It’s lightweight, non-intrusive and doesn’t cost a fortune. Therefore, businesses which offer products and services for the youth segment can benefit greatly from state-of-the-art Lenco Mobile Messaging solutions.

Lenco Mobile Messaging solutions are based on SMS, MMS and mobile email industry standards. SMS is considered to be the first ever and the biggest killer application for cell phones. It’s easy to use and instantaneous; therefore it’s a highly effective way for businesses and enterprises to reach out to their clients as well as prospective customers.

Lenco Mobile is an expert in leveraging messaging technology to develop innovative marketing and advertising solutions, thereby providing an unmatched value proposition for businesses. Lenco Mobile Messaging solutions are reasonably priced and quickly recover their costs in time.

In today’s modern age of mobile marketing and advertising, innovation plays a key role in determining the overall fate of any campaign. Lenco Mobile Messaging solutions provide a killer edge to your mobile marketing and advertising campaigns, thereby providing you with a significant competitive advantage over your business rivals.

The FlightDeck Bulk MMS Messaging Server is an integral part of Lenco Mobile Messaging Suite.  It delivers MMS messages in a fully automated and managed environment, thereby enabling the wireless carrier to track MMS traffic, as well as the load capacity and timeslot allocation of sent messages.

Mobile deals are a fantastic means of advertising. Mobile companies including AT&T, T-Mobile, Verizon, Sprint and Nextel offer mobile deals for new and returning customers. Mobile deals are the best form of advertising for these companies as new and old customers are exposed to mobile deals on the company’s website, magazine and newspaper ads, internet sites, T.V. commercials, through independent consultants, and through affiliates of network marketing among others.

Mobile deals have been frequently advertised to returning customers through marketing them with an SMS or MMS message. This has warranted a bit of suspicion and some legal concerns for the privacy of the customer, but naturally these mobile deals are not going to stop. They offer you a chance to view what the company has to offer, compare what competing companies have to offer and choose the best selection as such. Mobile deals allow the customers a means of bargaining, so to speak, or haggling for their mobile plans. Customers can voice mobile deals from competitors, thus earning better deals from the first company in order to keep their customer.

New customers are offered mobile deals which can range from getting phones for free from a select few carriers, unlimited texting and data plans, family plan discounts, additional phone lines, discounted phones from the selection which are not free for the new customers, as well as lower starting rates. Other deals for return customers include some of the same mobile deals for new customers with discounted phones, a reduction in price for data and text plans, and additional phone line discounts and family plan price reductions.

No matter where you find them mobile deals are a fantastic means of obtaining and retaining customers no matter the source. Lenco Mobile provides mobile solutions that can help attract, retain and monetize your customer base.  If you are interested in keeping your customers you should be interested in Lenco Mobile for your mobile marketing efforts.

Mobile Technology continues to advance as new technological developments are being made. Mobile devices which integrate mobile technology include  laptops, netbook computer, palmtop computers, personal digital assistants, mobile phones, smart phones, global positioning systems, wireless debit card payment terminals, and wireless credit card payment terminals.

Each mobile device uses mobile technology in order to communicate. These methods of communication include wireless fidelity, commonly known as WiFi, which functions as a wireless local area network. Bluetooth integrates mobile technology wirelessly. Third Generation., commonly known as 3G is a data networking service. Global system for mobile communication—or GMS—is another general data networking service using mobile technology. The last data networking service includes general packet radio service, or GPRS, as another form of data services.

The benefits of this constant connection thanks to mobile technology are present for the consumer and the provider. The ability to send texts, or for the customer to check account details and coverage details with a simple phone call or button, is mobile technology that improves customer relationships. Being able to manage and access management systems and update any detail on the go also improves customer relations. Customers no longer have to come into a store or make a long phone call full of pressing buttons and access codes to pay for bills or add new services. With mobile technology they can access accounts through their phones. Likewise, paying for purchases can be done wirelessly without the hassle of finding banks or ATMs.

Other benefits of mobile technology include the ability to work on anything without being on site. Through networking and mobile technology, one can easily access any linked accounts or databases or emails and continually check accounts, prices, locations, or place orders.

Overall, the benefits of mobile technology lie in the freedom and flexibility they provide people who travel, or have deadlines, work from home, or need additional flexibility in their lives. Lenco Mobile is a champion in mobile technology and boasts of an impressive product portfolio with solutions catering to various business segments and verticals.