Lenco Mobile Technology

The automotive vertical has been one of the strong performers all year in regards to mobile advertising. Auto manufactures and auto dealers have both leveraged mobile ads and developed specific mobile applications to increase brand awareness and to manage customer relationships. Here are a few of the Android and Auto Finance applications within this vertical.

Android Apps

Lenco Mobile Android App Example

The Android apps developed by auto manufacturers and dealers are similar to those found on the iPhone. However, brands are slower to develop apps for this device, with fewer present in the Android Markeplace store. Brands such as Audi and Rolls-Royce have created design oriented apps while Jeep’s app is very similar to its iPhone app with access to more vehicle information, parts, gear, etc. Volkswagen has developed an interesting app where you can scan your phone over magazine articles and find hidden content (video, website). Although there are also significantly less apps available, dealers have the same types of apps as on the iPhone which allow you to schedule maintenance, order parts, get towed, and more.

Auto Finance Related Apps

Lenco Mobile Auto Finance App Example

Both the iTunes store and the Android marketplace have numerous apps related to your auto payment. However, these are almost exclusively apps that assist in calculating your monthly payment i.e. nothing more than calculators. Some are bundled with mortgage and other loan calculators, and include things such as trade-ins, taxes, residuals, etc. In the iTunes store there is one app from 1^st Coast Auto that allows you to apply for financing and make payments from their app. Additionally, the iTunes store contains auto appraisal apps that assist in finding a fair market value for your vehicle. In contrast to say the insurance apps for example (ex. GEICO and State Farm), all of the finance related apps (in both stores) are non-branded and they range from free to $4.99. To learn more about Android apps for the automotive industry, visit Lenco Mobile.

This could be the year that payments made by mobile phones explodes, driving a new channel for retailers and financial service companies alike. Mobile payments, or Near Field Communication (NFC), is a short-range high frequency wireless communication technology which enables the exchange of data between devices over about a 10 centimeter (around 4 inches) distance (Wikipedia). The technology essentially allows consumers to replace their wallets with their mobile phones as they can pay for items at enabled retailers simply through a chip in their phones that executes the transaction when placed (waived) within this range. The technology has progress to where it’s simple, convenient and secure. As more phones are shipped with the specialized chip and more retailers install point-of-sale mobile payment capabilities, expect to see transactions rise sharply.

A number of big name companies have already, or are planning, to enter the space. In late 2010, Visa Inc. had already made contactless payments available commercially for various Smartphone (as reported by Mobile Commerce Daily), following trials with leading financial institutions in the US, Europe and Asia. As such, it’s officially listed in their portfolio of products offered to institutions in the US. Visa partnered with DeviceFidelity, a Texas based technology company, for the development of its technology.

And you know the space has sizeable potential when behemoth Google throws its hat into the ring. Mediapost reports (through BusinessWeek) that Google might build a mobile payment service based on NFC technology. It seems though, that there is enough opportunity to support several large players in the space. IE Market Research is cited as putting the global market for mobile based transactions (not just NFC) at over a trillion dollars in 2014. With that kind of volume projected, it’s no wonder that the wireless carriers are also getting into the act. Also late in 2010, Verizon Wireless, AT&T and T-Mobile formed a venture called Isis to offer NFC based services in 2012. And rounding out the list of big name participants, PayPal may start testing its version of the service in late 2011.

Visa’s technology will be available in certain models of Blackberry, iPhone and Droid devices. They also hope to add Nokia’s Symbian and Microsoft’s Windows phone 7 to the list soon. As already a leader in secure financial transactions, Visa spent a significant amount of time testing security and usability, which will go a long way in gaining consumer trust. Financial institutions can integrate Visa’s mobile payment platform into their existing mobile apps or go with a stand-alone version. Visa is already working with Bank of America, Wells Fargo, US Bank and JP Morgan Chase and almost 20 wireless companies worldwide. For more information on mobile platforms and what they can do, visit Lenco Mobile.

Mobile phones and now the smartphone have given a new dimension to how business is executed in the present day world. Right from staying connected to your consumer base to managing the business when you are on the move, to promoting your business worldwide; it is just impossible to imagine the world without a mobile network.

Take the instance of advertising in the recent times when life seems non-functional without this little ‘monster’ device – the mobile phone. Earlier when companies stacked away a huge chunk of investment for billboard advertisements and other media ads, while bearing an inconclusive prediction on what the ROI would be; mobile advertising has changed the entire concept of how you promote your business nowadays.

Lenco Mobile, the pioneering mobile platform offering revolutionary mobile services worldwide, takes you on an endearing journey into the world of mobile advertising. The mobile marketing strategies devised by Lenco mobile platform explores the easy connectivity factor of the mobile phone, which helps you stay connected to your contacts irrespective of time or location; into a business perspective.

Lenco Mobile platform – leading the way to an endearing business partnership

Lenco Mobile platform offers your business the much required competitive edge by developing well-crafted mobile advertising campaigns for your business. These advertisements are designed in the form of video ads or text based ad, and is disbursed through MMS/SMS messaging to a wider network and global customer base in no time. This means of business promotion has been a success considering the fact that mobile messaging has been found to secure 95 percent readership and thereby has a fair chance of generating more business than the conventional advertising techniques.

The right choice of a mobile platform is also instrumental in bridging the great SMS vs. MMS divide and simultaneously debate on which is better off – text based ads or video ads. Well, a proficient mobile platform with extensive experience in mobile advertising like Lenco Mobile can churn out the most spectacular video ads for your business and create a greater impact than SMS propelled text based ads.

The right mobile platform will also ensure that their MMS/SMS messaging campaigns are visually appealing and enthralling enough to propel viral marketing. Yes, viral marketing is an indispensable mobile marketing strategy imbibed by professional mobile platforms like Lenco Mobile, because that is how you can create a new customer base, expand your business and boost your revenues – with actually no cost to your pocket.

Are you ready to make a decision?  What’s on your mind? Share your thoughts with Lenco Mobile.

The advent of internet has changed the way the world communicates. If that has made the world a smaller place, mobile broadband has revolutionized the way business can be made to reach far and wid; and expanded over the Net courtesy of the invincible mobile phone. This can be an ideal opportunity to boost your business revenues as mobile broadband users is predicted to hit the global mark of 3.5 billion by 2015, according to a survey by Sony Ericsson.

Until now you might have been promoting your business the conventional way with print media ads, billboard advertisements or television commercials. But have they really got you enough conversion to sales as much as you had expected while making the fat investment? Well, move forward and enter the new endearing world of mobile advertising which is here to stay.

The most positive aspect of mobile advertising is that they are known to have a 95 percent readership. An interesting and strategically created advertisement that reflects your business can garner more eyeballs and lead to more conversions and sales. However, that definitely calls for some professional help and who better than Lenco Mobile, the pioneers in developing some of the most successful video based advertisements in recent times.

Lenco Mobile broadband – The coolest way to boost your revenues

Mobile broadband is a comparatively new concept to have taken on the sphere of mobile business. It is far simpler and hassle-free to connect to your audience and promote your business with the help of mass advertising, courtesy of Lenco Mobile broadband. Here all you have to do is create an appealing advertisement, if possible video based advertisements, which speak about your business. You can then stream it to your consumer base located in every corner of the globe within seconds.

Apart from the interest the video based advertisements would generate for your business amongst your target audience, there is also a huge possibility of an interesting ad triggering viral marketing. This happens when the mobile subscribers who have received your streamed advertisement chooses to download and forward the same to their contacts. This generates a free campaign for your business – product or services with no extra cost to your pocket.

However, all this is possible only when you procure professional services like those from Lenco Mobile, who can analyze the priority of your target market and create a cutting edge mobile advertising marvel that ensures a boost to your business. So, what are you waiting for? Come join the mobile broadband revolution with Lenco Mobile and see your business become a global brand.

Do you own a business where you have to deal with huge quantities of data on a regular basis? Then ensuring safety of all that data from both natural disasters (earthquake, hurricane, or tornado) and man-made ones (fire, hacking from remote locations, worm/virus infections) has to be one of your major concerns. One of the best solutions in your hands here is collocation of your sensitive business data to a third party data center. However, not just any data center will get the work done here. The one you opt for has to satisfy a number of criteria. Here are a few:

The company providing the data center must be reputable

The data center will be storing a lot of sensitive data, including your customers’ contact details. That is why you need to make sure that the company providing the services is reliable. Make sure that they have an excellent reputation in the market. Preferably, visit their offices for a meeting with key people before you opt for the services.

Their storage services should be adequately secure

Sensitive information regarding the clients need to be protected from virus/worm infections and hacking attempts from remote locations. For this reason, you need to make sure that the company handling all your data storage tasks has state of the art security systems to protect the stored data. Make sure that they have excellent firewall and antivirus software installed in their data stores. The data storage center should also be physically secure and include air-conditioning, fire protection systems and low-impedance electrical grounding, in order to protect the machines where data is stored from static discharges, fire and high levels of humidity.

They should have customer support available round the clock

Make sure that the company taking care of data storage for you has a 24/7 customer support available. That way, if you ever find that you are not able to access your data stores, you can call them up straightway, inform them about the incident, and get it fixed before it causes any major harm to your business.

Any data center that satisfies these criteria should be good enough for all your data storage tasks. Always opt for reputable organizations like Lenco Mobile to get all your data storage done safely and at affordable services rates. That should give you enough peace of mind, as well as keep your budget within acceptable levels.

Mobile Technology continues to advance as new technological developments are being made. Mobile devices which integrate mobile technology include  laptops, netbook computer, palmtop computers, personal digital assistants, mobile phones, smart phones, global positioning systems, wireless debit card payment terminals, and wireless credit card payment terminals.

Each mobile device uses mobile technology in order to communicate. These methods of communication include wireless fidelity, commonly known as WiFi, which functions as a wireless local area network. Bluetooth integrates mobile technology wirelessly. Third Generation., commonly known as 3G is a data networking service. Global system for mobile communication—or GMS—is another general data networking service using mobile technology. The last data networking service includes general packet radio service, or GPRS, as another form of data services.

The benefits of this constant connection thanks to mobile technology are present for the consumer and the provider. The ability to send texts, or for the customer to check account details and coverage details with a simple phone call or button, is mobile technology that improves customer relationships. Being able to manage and access management systems and update any detail on the go also improves customer relations. Customers no longer have to come into a store or make a long phone call full of pressing buttons and access codes to pay for bills or add new services. With mobile technology they can access accounts through their phones. Likewise, paying for purchases can be done wirelessly without the hassle of finding banks or ATMs.

Other benefits of mobile technology include the ability to work on anything without being on site. Through networking and mobile technology, one can easily access any linked accounts or databases or emails and continually check accounts, prices, locations, or place orders.

Overall, the benefits of mobile technology lie in the freedom and flexibility they provide people who travel, or have deadlines, work from home, or need additional flexibility in their lives. Lenco Mobile is a champion in mobile technology and boasts of an impressive product portfolio with solutions catering to various business segments and verticals.

In today’s age of high-end smartphones, a large number of users use mobile devices to surf the web. This smartphone boom has been a blessing in disguise for the marketing industry which is going through a new wave of revolution called mobile marketing.

The concept of mobile marketing is simple – engage customers in a compelling way on their mobile devices to promote products and services. In its early days, mobile marketing was limited to text messages using SMS. However, with the arrival of smartphones and carrier networks supporting high bandwidths, mobile internet is now driving the mobile marketing bandwagon. Apart from mobile web marketing, companies are also using MMS, Bluetooth and Infrared as marketing mediums. Location-based services are the latest trend in mobile marketing in order to target users based on their geographical location.

Mobile web marketing is by far the leading mechanism which promotes mobile marketing. The Mobile Marketing Association (MMA) governs the mobile marketing standard using well-defined specifications & guidelines in order to promote maximum interoperability between devices and minimize compatibility issues. Privacy is by far the biggest concern and MMA is aggressively working on ensuring that its standards preserve customer as well as vendor interests.

While it’s true that mobile marketing is no rocket science, it does differ in certain ways from conventional marketing techniques. Marketing on a mobile device is a lot more challenging than TV or web-based campaigns, primarily due to small screen size on mobile devices and a strong need for easy navigation capabilities. With several success stories and proven experience of successfully running several campaigns across several verticals, Lenco Mobile is a pioneer in mobile marketing.

Whether it’s quickly building a .mobi website, running an SMS campaign using mobile short codes, developing a custom mobile IVR or offering mobile coupons to launch your next big promotional campaign, Lenco Mobile has world class solutions for all your mobile marketing needs.

Mobile Internet usage is expanding rapidly and is increasingly being used as a means of communication and advertising. In the last two years, mobile traffic has increased in regions including North America, Asia, Western Europe, and Latin America by over 6 times, making today an exhilarating time to be a part of Lenco Mobile’s ever-expanding mobile and Internet markets.

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Lenco Mobile offers a variety of services that effectively fuse together online technology with mobile devices to provide their clients with an up-to-date means of communicating with their customers. Mobile advertising is just one example of an outstanding service Lenco Mobile offers. Partnered with Going Up Interactive, the inventor and global leader of Mega SMS promotion activities, mobile advertising allows clients to use innovative technology to direct subscribers’ participation in promotions via text messages.

Likewise, clients have the ability to communicate with their customers in a quick and efficient manner through the use of MMS bulk messaging. With the use of FlightDeck and FlightPlan, mobile messaging for an MMS campaign is made more efficient and assists the needs of the campaign manager both in terms of plan and design. FlightDeck and FlightPlan also have the ability to send automated MMS messages, giving the mobile user a full range of ability in terms of managing objectives and communicating with clients.

Multimedia Solutions, a wholly owned subsidiary of Lenco Mobile Inc. is one of the best in its kind. This particular product is one of the most innovative mobile marketing concepts around; providing its clients with state of the art technology and solutions to take advantage of the mobile connectivity to reach consumers and businesses alike. By creating a fusion with today’s available mobile technologies we can teach and guide our customers to effectively utilize mobile technologies to target and market in the most competent way to attract customers. This magnificent tool integrates all other forms of communication such as Television, Radio, Internet and Print, enabling it to be a Premium Marketing tool that will reach your target customers, through one channel or another.

This technology integration increases the frequency by which visitors see your products and engage with you by sending inquiries. This has also been accomplished by the use of interactive games, surveys, quizzes and purchase based loyalty rewards. A great example of one of these mobile technologies is the Interactive Voice Response, which is a technology that allows a computer to detect voice and dual-tone multi-frequency signaling. It offers users a route to access the content they want by listening rather than reading! The IVR application allows users to send email and text messages simply by talking into their phone. This translates into an increased interaction with the products you are offering and your target clients. Voice channel mobile marketing allows consumers to opt in to a mobile campaign with a voice call, while the campaign would reply back with a voice call or text message. The reverse is also possible where consumers opt in via text and receive a voice call from the campaign. The interaction between the consumer and the offer is made easy and allows them to better participate in mobile marketing advertisements.