Lenco Mobile Technology

Consumers searching for goods and services on their mobile phones are leveraging the convenience of the portable devices, but they are also looking for value. As such coupons and special offers will become more mainstream as retailers develop mobile coupons to meet this demand. MobileSquared recently conducted a survey of wireless carriers and found that mobile coupons and SMS marketing will be the most prevalent form of mobile marketing by 2015. The two work hand in hand, since coupons can be delivered efficiently via SMS. And since 94% of mobile phone owners have text included in their phone plans, delivering through this media makes sense. Many mobile retail promotions already incorporate on-site or offline SMS shortcodes to text and receive special mobile offers.

Research by the IHL Group shows even wider adoption, with eight out of 10 US mobile phone users either using or will use mobile text coupons within the next 24 months. The adoption rate by US retailers is growing as well, with many businesses integrating regular mobile bar codes and 2D mobile bar codes directly into their POS systems. Target consumers, for example, can redeem multiple coupons with a single mobile bar code. The Apple iPhone leads the pack as far as integration with 85% of participating retailers, followed by Android and Blackberry at 50% and 40% respectively.

Lenco Mobile’s ticketing and coupon delivery system is integrated with its Mobi site platform

With a focus on the consumer experience, Lenco Mobile assists clients in integrating mobile tickets and coupons with their mobi sites in an easy to use platform for both advertisers and consumers. Users can browse for information as well as download tickets, discount coupons, airtime vouchers, gift certificates and access mobile catalogues. The process is designed to provide a consistent experience across different wireless carrier and handset types, making it easy for users to access and redeem tickets, coupons, etc.

Scannable barcodes can be delivered to a subscriber’s mobile phone. These vouchers can be used to track a multitude of consumer transaction processes and manage the delivery of benefits for loyalty programs. The delivery of confidential messages can be secured by including a mobile PIN number. Additionally, subscription based services can be offered by delivering regularly scheduled content such as daily news, scores, product updates and more.