Lenco Mobile Technology

In today’s age of high-end smartphones, a large number of users use mobile devices to surf the web. This smartphone boom has been a blessing in disguise for the marketing industry which is going through a new wave of revolution called mobile marketing.

The concept of mobile marketing is simple – engage customers in a compelling way on their mobile devices to promote products and services. In its early days, mobile marketing was limited to text messages using SMS. However, with the arrival of smartphones and carrier networks supporting high bandwidths, mobile internet is now driving the mobile marketing bandwagon. Apart from mobile web marketing, companies are also using MMS, Bluetooth and Infrared as marketing mediums. Location-based services are the latest trend in mobile marketing in order to target users based on their geographical location.

Mobile web marketing is by far the leading mechanism which promotes mobile marketing. The Mobile Marketing Association (MMA) governs the mobile marketing standard using well-defined specifications & guidelines in order to promote maximum interoperability between devices and minimize compatibility issues. Privacy is by far the biggest concern and MMA is aggressively working on ensuring that its standards preserve customer as well as vendor interests.

While it’s true that mobile marketing is no rocket science, it does differ in certain ways from conventional marketing techniques. Marketing on a mobile device is a lot more challenging than TV or web-based campaigns, primarily due to small screen size on mobile devices and a strong need for easy navigation capabilities. With several success stories and proven experience of successfully running several campaigns across several verticals, Lenco Mobile is a pioneer in mobile marketing.

Whether it’s quickly building a .mobi website, running an SMS campaign using mobile short codes, developing a custom mobile IVR or offering mobile coupons to launch your next big promotional campaign, Lenco Mobile has world class solutions for all your mobile marketing needs.