Lenco Mobile Technology

IVR (Interactive Voice Response) has been traditionally used to play pre-recorded prompts and announcements during voice calls. Carriers also use IVR to present menu options to callers in order to allow them to access specific features or applications. With the changing mobile technology landscape, IVR is no longer restricted to informational content only.

Lenco Mobile IVR Solutions have transformed this otherwise unglamorous mobile technology into a hot marketing and advertising media. Developed using state-of-the-art technologies, Lenco Mobile Inc IVR Solutions are a highly effective way of reaching existing clients and prospective customers alike.

Content is king is a popular saying in the marketing and advertising world. When it comes to content, listening and viewing offers a more interactive and appealing experience to users compared to reading. Therefore, Lenco Mobile IVR solutions are ideal for launching mobile marketing and advertising campaigns for a variety of business needs.

Lenco Mobile IVR Solutions are highly scalable in nature. Whether your solution needs to cater to 10, 100, 1000 or 100,000 customers – Lenco Mobile provides the IVR solution that you need. Several clients have used Lenco Mobile IVR Solutions to launch highly successful Televoting campaigns.

Given a choice, most users would prefer to talk rather than read. Voice channel marketing allows consumers to ‘opt in’ to mobile campaigns with a voice call. It’s far easier and more convenient than typing a text message or recording a MMS. Opt-ins and Opt-outs are two of the most popular features of Lenco Mobile IVR Solutions.

If you need an IVR solution to run contests, customer reward programs, customer sampling programs or to generate leads, Lenco Mobile IVR Solutions provides an unmatched value proposition to engage your target audience over the phone by leveraging IVR capabilities. In the marketing world, the first impression is often the last impression, so why take chances?

Mobile deals are a fantastic means of advertising. Mobile companies including AT&T, T-Mobile, Verizon, Sprint and Nextel offer mobile deals for new and returning customers. Mobile deals are the best form of advertising for these companies as new and old customers are exposed to mobile deals on the company’s website, magazine and newspaper ads, internet sites, T.V. commercials, through independent consultants, and through affiliates of network marketing among others.

Mobile deals have been frequently advertised to returning customers through marketing them with an SMS or MMS message. This has warranted a bit of suspicion and some legal concerns for the privacy of the customer, but naturally these mobile deals are not going to stop. They offer you a chance to view what the company has to offer, compare what competing companies have to offer and choose the best selection as such. Mobile deals allow the customers a means of bargaining, so to speak, or haggling for their mobile plans. Customers can voice mobile deals from competitors, thus earning better deals from the first company in order to keep their customer.

New customers are offered mobile deals which can range from getting phones for free from a select few carriers, unlimited texting and data plans, family plan discounts, additional phone lines, discounted phones from the selection which are not free for the new customers, as well as lower starting rates. Other deals for return customers include some of the same mobile deals for new customers with discounted phones, a reduction in price for data and text plans, and additional phone line discounts and family plan price reductions.

No matter where you find them mobile deals are a fantastic means of obtaining and retaining customers no matter the source. Lenco Mobile provides mobile solutions that can help attract, retain and monetize your customer base.  If you are interested in keeping your customers you should be interested in Lenco Mobile for your mobile marketing efforts.

Do you wish to start a business based on distribution of mobile content? Then there never was a better time than now to take the first step. The rate at which mobile content is downloaded across the globe has grown multifold over the last few years, and right now it is one of the sure shot ways of earning a considerable amount of revenue within a short time. However, a proper start is required to make this business a success. Plan it well and make sure the groundwork is perfect before you start off.

What do I need to start a business of distributing mobile content?

First off, you need a mobile website, which will host the mobile content you wish to sell. Make sure you have adequate disk space available to accommodate new content as time progresses. Preferably, opt for a hosting plan where there is scope for future expansion. That way, you can start by paying for a moderate amount of disk space, and expand as and when required.

Next, you need some mobile content that visitors would actually be interested in purchasing. There are several kinds of mobile content, but the following are the most popular:

1. Ringtones and music: This is by far one of the most downloaded types of mobile content, and you simply cannot go wrong with this. Try to keep ringtones based on movie themes, single tracks by popular artists, etc. in your mobile website. Also, you can keep some licensed tracks available for download. If you charge a small fee for each download of ringtones and music, you can make a good amount of money within a short time period.
2. Wallpapers and screensavers: These are highly popular among visitors of all ages, and you can rest assured that the number of downloads for these will remain quite high throughout. Choose from popular themes like movies, sports and birds/animals, and your download stats will go straight through the roof. Once again, charging a small fee on every download will get you a good amount of revenue within a short time period.
3. Games: With smartphones and high-end, multimedia based mobile phones in every other person’s hand these days, number of downloads of mobile games is naturally high. Women score most in this section, being responsible for as many as 65% of total number of downloads of puzzle type games. Men, on the other hand, dominate the action/adventure game section, downloading as much as 60% of total games downloaded every month. This is where you have to be a little careful though. Make sure that the games are coded by experienced professionals only, if you wish to make good money from those in the long run. You can either charge for downloads, or keep the games totally free and include advertisements in each. Either way, the opportunity for earning steady amounts of revenue is almost too good to pass up here.

However, no matter what grand plans you chalk up, the start has to be flawless. Look for a good technology partner like Lenco Mobile, who would be able to take care of all the hard work, while you sit back in your chair and count the profits, day in and day out.