Lenco Mobile Technology

The automotive vertical has been one of the strong performers all year in regards to mobile advertising. Auto manufactures and auto dealers have both leveraged mobile ads and developed specific mobile applications to increase brand awareness and to manage customer relationships. Here are a few of the Android and Auto Finance applications within this vertical.

Android Apps

Lenco Mobile Android App Example

The Android apps developed by auto manufacturers and dealers are similar to those found on the iPhone. However, brands are slower to develop apps for this device, with fewer present in the Android Markeplace store. Brands such as Audi and Rolls-Royce have created design oriented apps while Jeep’s app is very similar to its iPhone app with access to more vehicle information, parts, gear, etc. Volkswagen has developed an interesting app where you can scan your phone over magazine articles and find hidden content (video, website). Although there are also significantly less apps available, dealers have the same types of apps as on the iPhone which allow you to schedule maintenance, order parts, get towed, and more.

Auto Finance Related Apps

Lenco Mobile Auto Finance App Example

Both the iTunes store and the Android marketplace have numerous apps related to your auto payment. However, these are almost exclusively apps that assist in calculating your monthly payment i.e. nothing more than calculators. Some are bundled with mortgage and other loan calculators, and include things such as trade-ins, taxes, residuals, etc. In the iTunes store there is one app from 1^st Coast Auto that allows you to apply for financing and make payments from their app. Additionally, the iTunes store contains auto appraisal apps that assist in finding a fair market value for your vehicle. In contrast to say the insurance apps for example (ex. GEICO and State Farm), all of the finance related apps (in both stores) are non-branded and they range from free to $4.99. To learn more about Android apps for the automotive industry, visit Lenco Mobile.