Lenco Mobile Technology

The automotive vertical has been one of the strong performers all year in regards to mobile advertising. Auto manufactures and auto dealers have both leveraged mobile ads and developed specific mobile applications to increase brand awareness and to manage customer relationships. Here are a few of the Android and Auto Finance applications within this vertical.

Android Apps

Lenco Mobile Android App Example

The Android apps developed by auto manufacturers and dealers are similar to those found on the iPhone. However, brands are slower to develop apps for this device, with fewer present in the Android Markeplace store. Brands such as Audi and Rolls-Royce have created design oriented apps while Jeep’s app is very similar to its iPhone app with access to more vehicle information, parts, gear, etc. Volkswagen has developed an interesting app where you can scan your phone over magazine articles and find hidden content (video, website). Although there are also significantly less apps available, dealers have the same types of apps as on the iPhone which allow you to schedule maintenance, order parts, get towed, and more.

Auto Finance Related Apps

Lenco Mobile Auto Finance App Example

Both the iTunes store and the Android marketplace have numerous apps related to your auto payment. However, these are almost exclusively apps that assist in calculating your monthly payment i.e. nothing more than calculators. Some are bundled with mortgage and other loan calculators, and include things such as trade-ins, taxes, residuals, etc. In the iTunes store there is one app from 1^st Coast Auto that allows you to apply for financing and make payments from their app. Additionally, the iTunes store contains auto appraisal apps that assist in finding a fair market value for your vehicle. In contrast to say the insurance apps for example (ex. GEICO and State Farm), all of the finance related apps (in both stores) are non-branded and they range from free to $4.99. To learn more about Android apps for the automotive industry, visit Lenco Mobile.

More and more, automobile dealerships are turning to innovative ways to connect with their customers and are turning to Lenco Mobile for their mobile technology solutions.  In the past, auto dealers used to depend on their customers walking through the door of their showroom.  In today’s fast paced automobile market, the dealers that are connecting with buyers are using technology such as Mobile Message Services (MMS) and text messages (also known as SMS).  Lenco Mobile can help automobile manufacturers stay in constant contact with their future customers by using social media such as Facebook and Twitter.  The informed automobile buyer of today’s generation uses social media and the internet to research future purchases, and review opinions of products and services from other past customers.

Based on the 2010 data from auto research firm Borrell Associates, U.S. auto manufacturers are positioned to increase their on-line advertising spending over 10% in the next 10 months.  This is occurring while traditional advertising sources, such as newspapers and radio are declining rapidly.  As the general public purchases more smart phones – phones capable of delivering streamed video and audio- more targeted marketing will be directed at them.  Consumers that rely on smart phones such as the Apple iPhone and Motorola Droid, are the largest groups in this segment.   Lenco Mobile is on the cutting edge of this technology using MMS, SMS, Mobi Sites, Mobile Search, Mobile Coupon and other tools to keep automobile manufacturers and dealer in constant contact with the consumer.

Although online ad media only increased slightly in 2009 and 2010, it is positioned to surpass all other media in the next year for new vehicle advertisement.  Online ad purchasing is projected to pass $ 6.5 billion dollars in spending in 2012.  The biggest online media tools include email, social networking, and streaming audio and video tools.  Surprisingly the Borrell report states that earnings from banner ads, pop-ups and classified ads is dropping by double digits again this year

Automobile manufacturers, such as GM, are positioned to be some of the largest online ad consumers as they reach their new target audience of new and used car buyers.  These buyers are more connected with smart phones than ever, and easily marketed through their smart phone devices.  Lenco Mobile can help your company leverage the smart phone audience into paying customers by using mobile ads, text messages and MMS messages to send marketing information directly to the consumer’s handset.

Mobile marketing tools are becoming more sophisticated, such as Targeted-Audience campaigns, which use GEO, demographics, behavioral audience data and audience takeover as some of the analytical tools to measure consumer interests and trends.  The use of Targeted-Audience campaigns is most prominent in the Telecom, Automobile and Restaurant and Retail industries, especially when used with store locator/ view map tools which provide additional post-click information to the consumer and drive traffic to the physical location.

It is easy to see that more and more consumers are relying on their mobile devices, such as smart phones, to research and make purchasing choices.  Consumers are able to research, find and purchase anything via mobile devices, and Lenco Mobile can help today’s businesses reach their targeted consumer analytics with the maximum effectiveness to drive business to their doors.

Lenco Mobile Apps

Mobile blogging or Moblogging is en vogue in 2011.  Being able to blog on the go is an experience that has improved as mobile phone apps gain better development and more robust features.  Generally speaking, mobile blogs are often picture heavy.  You also have the added benefit of geotagging your posts with the built in GPS on many smartphone models.  A tourist without access to wifi via a laptop while traveling can still update their followers with content and even create a map of where they have visited in real time.

Some mobile blogging apps let you access and post to multiple platforms.  Others are geared more toward just photoblogging.  Some focus on micro-blogging sites like Twitter.  Many of these Apps are a really simple concept with a single functionality that simply makes a process more efficient on the go and are free in the iTunes App Store.  Not all moblog apps are created equal as many do not support editing on the go so you’ll have to take this into account when you choose the app that’s best for you. Below are a few examples. To learn more about moblogging apps visit Lenco Mobile.

WordPress: The classic WordPress environment is elegantly translated for mobile.  Over 1.4 million users blogged via mobile devices with this software app in 2010.  Mobloggers have the ability to write, save drafts for later and publish immediately to their blog with this App.  You can moderate comments and even post video on BlackBerry.  (Video support is coming soon to iPhone and Android Apps)  It’s nice that the App is supported by Apple, Android, BlackBerry and Windows 7.

TypePad: Supported on iPhone, Palm and Symbian this is an extension of the popular blogging service.  Customers of TypePad can get mobile blogging free.  It’s a nice user interface on the iPhone that competes squarely with WordPress.

Kyte: Mobile slide-show blogging.  Pretty original concept here!  It’s available in the iTunes store.

Bluepulse: Free in the iTunes App Store, this app let’s you message as many or few of your friends in your iPhone contact list as you like without having to deal with SMS or MMS.

Shozu: What’s cool about this app is versatility.  You can use it on a cornucopia of handsets and update multiple blogging platforms at once such as TypePad, MoBlog, Flickr, Live Journal, Picassa, Vox, WordPress and Ovi as well as Twitter and Facebook.

Tumble: This App for iPhone lets you interface with your Tumblr account by posting pics, links and quotes straight from your iPhone.

iBlogger: This App costs $9.99 but is totally worth it due to the rich feature set.  Ideal for blogging on the go because you can collect your thoughts and save these entries for later posting.  The App is compatible with blog engines like Drupal, Blojsom, MovableType, TypePad, WordPress, and ExpressionEngine.  The App also features optimized plug-ins for LifeType , My.Opera.com, SquareSpace, TypePad, WordPress, Xanga, LivingDot and Blogger (picture support for Blogger will come in a subsequent release)

Lifecast:  This is an iPhone App that lets you share your daily life through pics and voice notes.  It’s also available on Android.   You can manage your daily events and separate your work and play.

This could be the year that payments made by mobile phones explodes, driving a new channel for retailers and financial service companies alike. Mobile payments, or Near Field Communication (NFC), is a short-range high frequency wireless communication technology which enables the exchange of data between devices over about a 10 centimeter (around 4 inches) distance (Wikipedia). The technology essentially allows consumers to replace their wallets with their mobile phones as they can pay for items at enabled retailers simply through a chip in their phones that executes the transaction when placed (waived) within this range. The technology has progress to where it’s simple, convenient and secure. As more phones are shipped with the specialized chip and more retailers install point-of-sale mobile payment capabilities, expect to see transactions rise sharply.

A number of big name companies have already, or are planning, to enter the space. In late 2010, Visa Inc. had already made contactless payments available commercially for various Smartphone (as reported by Mobile Commerce Daily), following trials with leading financial institutions in the US, Europe and Asia. As such, it’s officially listed in their portfolio of products offered to institutions in the US. Visa partnered with DeviceFidelity, a Texas based technology company, for the development of its technology.

And you know the space has sizeable potential when behemoth Google throws its hat into the ring. Mediapost reports (through BusinessWeek) that Google might build a mobile payment service based on NFC technology. It seems though, that there is enough opportunity to support several large players in the space. IE Market Research is cited as putting the global market for mobile based transactions (not just NFC) at over a trillion dollars in 2014. With that kind of volume projected, it’s no wonder that the wireless carriers are also getting into the act. Also late in 2010, Verizon Wireless, AT&T and T-Mobile formed a venture called Isis to offer NFC based services in 2012. And rounding out the list of big name participants, PayPal may start testing its version of the service in late 2011.

Visa’s technology will be available in certain models of Blackberry, iPhone and Droid devices. They also hope to add Nokia’s Symbian and Microsoft’s Windows phone 7 to the list soon. As already a leader in secure financial transactions, Visa spent a significant amount of time testing security and usability, which will go a long way in gaining consumer trust. Financial institutions can integrate Visa’s mobile payment platform into their existing mobile apps or go with a stand-alone version. Visa is already working with Bank of America, Wells Fargo, US Bank and JP Morgan Chase and almost 20 wireless companies worldwide. For more information on mobile platforms and what they can do, visit Lenco Mobile.

Consumers searching for goods and services on their mobile phones are leveraging the convenience of the portable devices, but they are also looking for value. As such coupons and special offers will become more mainstream as retailers develop mobile coupons to meet this demand. MobileSquared recently conducted a survey of wireless carriers and found that mobile coupons and SMS marketing will be the most prevalent form of mobile marketing by 2015. The two work hand in hand, since coupons can be delivered efficiently via SMS. And since 94% of mobile phone owners have text included in their phone plans, delivering through this media makes sense. Many mobile retail promotions already incorporate on-site or offline SMS shortcodes to text and receive special mobile offers.

Research by the IHL Group shows even wider adoption, with eight out of 10 US mobile phone users either using or will use mobile text coupons within the next 24 months. The adoption rate by US retailers is growing as well, with many businesses integrating regular mobile bar codes and 2D mobile bar codes directly into their POS systems. Target consumers, for example, can redeem multiple coupons with a single mobile bar code. The Apple iPhone leads the pack as far as integration with 85% of participating retailers, followed by Android and Blackberry at 50% and 40% respectively.

Lenco Mobile’s ticketing and coupon delivery system is integrated with its Mobi site platform

With a focus on the consumer experience, Lenco Mobile assists clients in integrating mobile tickets and coupons with their mobi sites in an easy to use platform for both advertisers and consumers. Users can browse for information as well as download tickets, discount coupons, airtime vouchers, gift certificates and access mobile catalogues. The process is designed to provide a consistent experience across different wireless carrier and handset types, making it easy for users to access and redeem tickets, coupons, etc.

Scannable barcodes can be delivered to a subscriber’s mobile phone. These vouchers can be used to track a multitude of consumer transaction processes and manage the delivery of benefits for loyalty programs. The delivery of confidential messages can be secured by including a mobile PIN number. Additionally, subscription based services can be offered by delivering regularly scheduled content such as daily news, scores, product updates and more.

Mobile phones and now the smartphone have given a new dimension to how business is executed in the present day world. Right from staying connected to your consumer base to managing the business when you are on the move, to promoting your business worldwide; it is just impossible to imagine the world without a mobile network.

Take the instance of advertising in the recent times when life seems non-functional without this little ‘monster’ device – the mobile phone. Earlier when companies stacked away a huge chunk of investment for billboard advertisements and other media ads, while bearing an inconclusive prediction on what the ROI would be; mobile advertising has changed the entire concept of how you promote your business nowadays.

Lenco Mobile, the pioneering mobile platform offering revolutionary mobile services worldwide, takes you on an endearing journey into the world of mobile advertising. The mobile marketing strategies devised by Lenco mobile platform explores the easy connectivity factor of the mobile phone, which helps you stay connected to your contacts irrespective of time or location; into a business perspective.

Lenco Mobile platform – leading the way to an endearing business partnership

Lenco Mobile platform offers your business the much required competitive edge by developing well-crafted mobile advertising campaigns for your business. These advertisements are designed in the form of video ads or text based ad, and is disbursed through MMS/SMS messaging to a wider network and global customer base in no time. This means of business promotion has been a success considering the fact that mobile messaging has been found to secure 95 percent readership and thereby has a fair chance of generating more business than the conventional advertising techniques.

The right choice of a mobile platform is also instrumental in bridging the great SMS vs. MMS divide and simultaneously debate on which is better off – text based ads or video ads. Well, a proficient mobile platform with extensive experience in mobile advertising like Lenco Mobile can churn out the most spectacular video ads for your business and create a greater impact than SMS propelled text based ads.

The right mobile platform will also ensure that their MMS/SMS messaging campaigns are visually appealing and enthralling enough to propel viral marketing. Yes, viral marketing is an indispensable mobile marketing strategy imbibed by professional mobile platforms like Lenco Mobile, because that is how you can create a new customer base, expand your business and boost your revenues – with actually no cost to your pocket.

Are you ready to make a decision?  What’s on your mind? Share your thoughts with Lenco Mobile.

Mobile advertising is increasingly playing an important role in businesses around the globe. It is gradually evolving as one of the most preferred form of business promotion for small, medium and big budget businesses alike. This is mainly due to the fact that mobile advertising is much more affordable, has the maximum ROI in comparison to other advertisement options; and is hassle-free too.

A recent study report by J.P. Morgan in June, 2010 has estimated that while mobile advertising spent in the US alone will be around $253 million in 2010; it will be more than double that amount to $566 million in 2012. The upsurge in mobile marketing trends owes much allegiance to the overwhelming growth rate of mobile subscribers around the globe, which according to a recent study is exceeding 300 million.

While Lenco Mobile has already had its’ feet grounded, this encouraging trend has also driven technology majors like Google and Apple Inc. to acquire mobile advertising agencies like AdMobs and Quattro respectively. This is seen as an attempt to unleash the complete potential of mobile commerce in this sector. But the ones who can gain from this new equation are the businesses – those who are willing to explore the possibilities of mobile advertising.

Maximizing business prospects with Lenco Mobile advertising

Mobile advertising is one of the most profitable options for business promotions; because it not only helps you make the maximum impact for your business, but also with minimum investment. This is nonetheless a golden opportunity for businesses who would like to make an informed choice for the best mobile marketing company in business. They can now choose the one who can offer them customized mobile advertising strategies that can invite maximum revenues.

Lenco Mobile has a history of accomplishing some of the most successful mobile advertising campaigns of recent times. Its success is based on its expertise in making detailed analytical research on the client’s target market – which is inevitable for creating customized mobile marketing plans. Extensive research and analysis by Lenco Mobile has observed that location-based advertising campaigns for mobile phone are always a success when compiled with MMS messaging.

Mobile advertising is also the perfect way to adapt your business to the requirements of the changing world. At a time when time is more precious than money and competition is tougher than ever before, Lenco Mobile services like mobile advertising through MMS messaging is the order of the day. With this, you need not wait for your customers to search for your services, but make your business reach out to them in the comforts of their home through their mobile phone.

The advent of internet has changed the way the world communicates. If that has made the world a smaller place, mobile broadband has revolutionized the way business can be made to reach far and wid; and expanded over the Net courtesy of the invincible mobile phone. This can be an ideal opportunity to boost your business revenues as mobile broadband users is predicted to hit the global mark of 3.5 billion by 2015, according to a survey by Sony Ericsson.

Until now you might have been promoting your business the conventional way with print media ads, billboard advertisements or television commercials. But have they really got you enough conversion to sales as much as you had expected while making the fat investment? Well, move forward and enter the new endearing world of mobile advertising which is here to stay.

The most positive aspect of mobile advertising is that they are known to have a 95 percent readership. An interesting and strategically created advertisement that reflects your business can garner more eyeballs and lead to more conversions and sales. However, that definitely calls for some professional help and who better than Lenco Mobile, the pioneers in developing some of the most successful video based advertisements in recent times.

Lenco Mobile broadband – The coolest way to boost your revenues

Mobile broadband is a comparatively new concept to have taken on the sphere of mobile business. It is far simpler and hassle-free to connect to your audience and promote your business with the help of mass advertising, courtesy of Lenco Mobile broadband. Here all you have to do is create an appealing advertisement, if possible video based advertisements, which speak about your business. You can then stream it to your consumer base located in every corner of the globe within seconds.

Apart from the interest the video based advertisements would generate for your business amongst your target audience, there is also a huge possibility of an interesting ad triggering viral marketing. This happens when the mobile subscribers who have received your streamed advertisement chooses to download and forward the same to their contacts. This generates a free campaign for your business – product or services with no extra cost to your pocket.

However, all this is possible only when you procure professional services like those from Lenco Mobile, who can analyze the priority of your target market and create a cutting edge mobile advertising marvel that ensures a boost to your business. So, what are you waiting for? Come join the mobile broadband revolution with Lenco Mobile and see your business become a global brand.

Do you want to have a mobile website for your business? That’s a great idea. Having a mobile website will give your business greater exposure than ever before, since your customers will be able to find out about products and services that you offer any time they wish, via their mobile devices. That’s not all there is to it, either. If you have additional applications like shopping carts and downloadable multimedia elements incorporated in the website, then you can even earn excellent revenue out of it, every month.

However, you need to make sure that the website is developed and designed properly. Without proper design and memory optimization, the website will not open fast enough and may even freeze up the mobile device at times by consuming more resources than usual. This is why you need to plan the development and deployment of the website properly, to make sure there are no such problems with it. This is why you need experienced and skilled mobile website developers by your side.

An experienced developer would be able to take care of the following criteria when designing the website:

1.         Optimizing for mobile browsers: Mobile browsers, apart from a few high end ones, support a lot less features than regular web browsers. In fact, most successful mobile websites contain pages after pages of plain text, with only a few pictures here and there to break the monotony. Forms are a lot simpler than those in regular websites as well, with fewer fields visible on each page.

2.         Embedding media files supported by mobile phones: Wallpapers, screensavers and even games need to be optimized for mobile phones, before those are uploaded in mobile websites. The sizes of the files need to be small, since mobile devices usually have little storage space available for downloaded media.

3.         Coding it properly: Mobile websites suffer from any kind of bad coding more often than regular websites, since standard browsers are a lot more lenient towards errors than mobile browsers. A couple lines of bad code can actually make a page crash on a mobile device. Make sure your developer is experienced and you can usually avoid such tragedies.

4.         Simplifying navigation: In the absence of a pointing device like the mouse, browsing websites on a mobile device is restrictive anyway. On top of that if the navigation is poorly designed, browsing through the site becomes a nightmare worse than the one from Elm Street. An experienced developer of mobile websites will always pay special attention to this highly important aspect of web design.

Having a mobile website can help your business is many ways, from acquiring new customers to keeping existing ones happy. However, the web design needs to be perfect for such a website to be acceptable to visitors. Contact a team of experienced mobile web designers, like the one at Lenco Mobile, to get your mobile website designed properly.

Have you registered a domain name and booked space for it, all for a website you will be launching some time in future? Then that domain space must be lying idle, and draining money from your budget every month. Why waste your revenues like this if you can actually make money from those parked domains? That’s right. With proper domain management and monetization procedures, your parked domains can be converted to cash cows that keep on giving back cash, way beyond the amount you invested on those in the first place. Read on to find a surprising way of earning cash from your idle domains that you may never have known.

Placing contextual advertisements on idle domains can get you a lot of cash at the end of every month, without requiring you to even lift a finger. Are you wondering how this works? It’s very simple, and works in this manner:

1. Firstly, you register a domain name and get some domain space on a high performance server with minimum downtime. This will allow your website to be online for the greater part of the day and allow visitors to come to it.
2. Next, you contact a reputable organization to have contextual ads placed on your website. They will ask you what kind of items you intend to put in the website later on. Then, they will place ads on your website that deal with related topics. For instance, if you intended to build a website on health and fitness, they will place ads on the website based on health and fitness only. When visitors come to your parked website, all they will see is a webpage with lists of ads. That is, till you are ready to properly use the website.
3. Whenever any unique visitor (someone who is visiting the website for the first time) clicks on any ad placed on your website, you will earn some amount of cash. This amount depends on how much you have initially invested in getting the ad placement services.
4. You may think that you will not get too many unique visitors, but you need not worry about that. Any domain management company will optimize your website on their own, and make sure that it appears in search engine listings as well. Even if you are not particularly lucky, you will still make a decent amount from your parked domains, which should cover the domain rental charges, as well as leave a sizeable profit every month.

Having your idle domains managed and monetized is a great way of converting a budget drainer into a cash cow. However, make sure you contact a reputable organization like Lenco Mobile to get this done. You will not be at risk of getting cheated in that case.