Lenco Mobile Technology

Mobile applications are no longer mere sources of amusement for cellphone users. Today’s mobile applications are far more diversified in nature, and able to simplify everyday tasks for users to a great extent. From one touch currency converters to full-fledged reminder tools, all kinds of mobile applications exist to allow users perform their tasks faster and in a hassle-free manner. Thus it is not difficult to see how business organizations can make use of mobile applications, aka, apps, to improve employee productivity. Indeed, more than one-third of the applications that exist in any decent store of mobile applications can have at least some effect on how fast and efficiently employees can churn through their daily tasks at office.

Which types of apps can boost employee productivity?

There are several kinds of apps that can have a positive effect on employee productivity. However, the following types of apps certainly stand out of the crowd:

1. E-mail applications: This one is perhaps the most obvious choice. Any kind of mobile application that allows employees to access their work-related e-mails from their home or while on the move can help them stay in touch with office and be informed about any new developments with the projects that they were working on.
2. Remote desktop access tools: With these applications an employee will be able to operate his workstation via his mobile phone, no matter where he is. The benefits of such tools are not hard to imagine. An employee working in the network and systems department, for instance, would be able to provide technical support to someone in need even when away from office. The possibilities here are endless.
3. Note taking tools: Carrying a notepad and pen into every meeting is no longer necessary, if the employees have a smartphone with a note taking app installed. Most smartphones these days are equipped with touchscreens, which make note taking an absolutely hassle-free task.
4. Mobile conference tools: Any application that allows users of different mobile phones to interact with one another in real time is a sure blessing for any business organization. Whether it supports video streaming, or simply audio conferencing, these applications can allow employees from different departments to interact whenever required, be they at office or away.

However, instead of purchasing individual apps for a variety of tasks can prove to be quite expensive in the long run. A more logical option here would be to have an integrated mobile solution developed for the entire office, which would include the above applications. There are many companies out there who specialize in developing these kinds of solutions, such as Lenco Mobile, which can boost employee productivity, while not putting a hefty overhead on the office budget.

In today’s age of high-end smartphones, a large number of users use mobile devices to surf the web. This smartphone boom has been a blessing in disguise for the marketing industry which is going through a new wave of revolution called mobile marketing.

The concept of mobile marketing is simple – engage customers in a compelling way on their mobile devices to promote products and services. In its early days, mobile marketing was limited to text messages using SMS. However, with the arrival of smartphones and carrier networks supporting high bandwidths, mobile internet is now driving the mobile marketing bandwagon. Apart from mobile web marketing, companies are also using MMS, Bluetooth and Infrared as marketing mediums. Location-based services are the latest trend in mobile marketing in order to target users based on their geographical location.

Mobile web marketing is by far the leading mechanism which promotes mobile marketing. The Mobile Marketing Association (MMA) governs the mobile marketing standard using well-defined specifications & guidelines in order to promote maximum interoperability between devices and minimize compatibility issues. Privacy is by far the biggest concern and MMA is aggressively working on ensuring that its standards preserve customer as well as vendor interests.

While it’s true that mobile marketing is no rocket science, it does differ in certain ways from conventional marketing techniques. Marketing on a mobile device is a lot more challenging than TV or web-based campaigns, primarily due to small screen size on mobile devices and a strong need for easy navigation capabilities. With several success stories and proven experience of successfully running several campaigns across several verticals, Lenco Mobile is a pioneer in mobile marketing.

Whether it’s quickly building a .mobi website, running an SMS campaign using mobile short codes, developing a custom mobile IVR or offering mobile coupons to launch your next big promotional campaign, Lenco Mobile has world class solutions for all your mobile marketing needs.