Lenco Mobile Technology

Do you wish to start a business based on distribution of mobile content? Then there never was a better time than now to take the first step. The rate at which mobile content is downloaded across the globe has grown multifold over the last few years, and right now it is one of the sure shot ways of earning a considerable amount of revenue within a short time. However, a proper start is required to make this business a success. Plan it well and make sure the groundwork is perfect before you start off.

What do I need to start a business of distributing mobile content?

First off, you need a mobile website, which will host the mobile content you wish to sell. Make sure you have adequate disk space available to accommodate new content as time progresses. Preferably, opt for a hosting plan where there is scope for future expansion. That way, you can start by paying for a moderate amount of disk space, and expand as and when required.

Next, you need some mobile content that visitors would actually be interested in purchasing. There are several kinds of mobile content, but the following are the most popular:

1. Ringtones and music: This is by far one of the most downloaded types of mobile content, and you simply cannot go wrong with this. Try to keep ringtones based on movie themes, single tracks by popular artists, etc. in your mobile website. Also, you can keep some licensed tracks available for download. If you charge a small fee for each download of ringtones and music, you can make a good amount of money within a short time period.
2. Wallpapers and screensavers: These are highly popular among visitors of all ages, and you can rest assured that the number of downloads for these will remain quite high throughout. Choose from popular themes like movies, sports and birds/animals, and your download stats will go straight through the roof. Once again, charging a small fee on every download will get you a good amount of revenue within a short time period.
3. Games: With smartphones and high-end, multimedia based mobile phones in every other person’s hand these days, number of downloads of mobile games is naturally high. Women score most in this section, being responsible for as many as 65% of total number of downloads of puzzle type games. Men, on the other hand, dominate the action/adventure game section, downloading as much as 60% of total games downloaded every month. This is where you have to be a little careful though. Make sure that the games are coded by experienced professionals only, if you wish to make good money from those in the long run. You can either charge for downloads, or keep the games totally free and include advertisements in each. Either way, the opportunity for earning steady amounts of revenue is almost too good to pass up here.

However, no matter what grand plans you chalk up, the start has to be flawless. Look for a good technology partner like Lenco Mobile, who would be able to take care of all the hard work, while you sit back in your chair and count the profits, day in and day out.

Mobile applications are no longer mere sources of amusement for cellphone users. Today’s mobile applications are far more diversified in nature, and able to simplify everyday tasks for users to a great extent. From one touch currency converters to full-fledged reminder tools, all kinds of mobile applications exist to allow users perform their tasks faster and in a hassle-free manner. Thus it is not difficult to see how business organizations can make use of mobile applications, aka, apps, to improve employee productivity. Indeed, more than one-third of the applications that exist in any decent store of mobile applications can have at least some effect on how fast and efficiently employees can churn through their daily tasks at office.

Which types of apps can boost employee productivity?

There are several kinds of apps that can have a positive effect on employee productivity. However, the following types of apps certainly stand out of the crowd:

1. E-mail applications: This one is perhaps the most obvious choice. Any kind of mobile application that allows employees to access their work-related e-mails from their home or while on the move can help them stay in touch with office and be informed about any new developments with the projects that they were working on.
2. Remote desktop access tools: With these applications an employee will be able to operate his workstation via his mobile phone, no matter where he is. The benefits of such tools are not hard to imagine. An employee working in the network and systems department, for instance, would be able to provide technical support to someone in need even when away from office. The possibilities here are endless.
3. Note taking tools: Carrying a notepad and pen into every meeting is no longer necessary, if the employees have a smartphone with a note taking app installed. Most smartphones these days are equipped with touchscreens, which make note taking an absolutely hassle-free task.
4. Mobile conference tools: Any application that allows users of different mobile phones to interact with one another in real time is a sure blessing for any business organization. Whether it supports video streaming, or simply audio conferencing, these applications can allow employees from different departments to interact whenever required, be they at office or away.

However, instead of purchasing individual apps for a variety of tasks can prove to be quite expensive in the long run. A more logical option here would be to have an integrated mobile solution developed for the entire office, which would include the above applications. There are many companies out there who specialize in developing these kinds of solutions, such as Lenco Mobile, which can boost employee productivity, while not putting a hefty overhead on the office budget.

In today’s age of high-end smartphones, a large number of users use mobile devices to surf the web. This smartphone boom has been a blessing in disguise for the marketing industry which is going through a new wave of revolution called mobile marketing.

The concept of mobile marketing is simple – engage customers in a compelling way on their mobile devices to promote products and services. In its early days, mobile marketing was limited to text messages using SMS. However, with the arrival of smartphones and carrier networks supporting high bandwidths, mobile internet is now driving the mobile marketing bandwagon. Apart from mobile web marketing, companies are also using MMS, Bluetooth and Infrared as marketing mediums. Location-based services are the latest trend in mobile marketing in order to target users based on their geographical location.

Mobile web marketing is by far the leading mechanism which promotes mobile marketing. The Mobile Marketing Association (MMA) governs the mobile marketing standard using well-defined specifications & guidelines in order to promote maximum interoperability between devices and minimize compatibility issues. Privacy is by far the biggest concern and MMA is aggressively working on ensuring that its standards preserve customer as well as vendor interests.

While it’s true that mobile marketing is no rocket science, it does differ in certain ways from conventional marketing techniques. Marketing on a mobile device is a lot more challenging than TV or web-based campaigns, primarily due to small screen size on mobile devices and a strong need for easy navigation capabilities. With several success stories and proven experience of successfully running several campaigns across several verticals, Lenco Mobile is a pioneer in mobile marketing.

Whether it’s quickly building a .mobi website, running an SMS campaign using mobile short codes, developing a custom mobile IVR or offering mobile coupons to launch your next big promotional campaign, Lenco Mobile has world class solutions for all your mobile marketing needs.

Mobile Internet usage is expanding rapidly and is increasingly being used as a means of communication and advertising. In the last two years, mobile traffic has increased in regions including North America, Asia, Western Europe, and Latin America by over 6 times, making today an exhilarating time to be a part of Lenco Mobile’s ever-expanding mobile and Internet markets.

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Lenco Mobile offers a variety of services that effectively fuse together online technology with mobile devices to provide their clients with an up-to-date means of communicating with their customers. Mobile advertising is just one example of an outstanding service Lenco Mobile offers. Partnered with Going Up Interactive, the inventor and global leader of Mega SMS promotion activities, mobile advertising allows clients to use innovative technology to direct subscribers’ participation in promotions via text messages.

Likewise, clients have the ability to communicate with their customers in a quick and efficient manner through the use of MMS bulk messaging. With the use of FlightDeck and FlightPlan, mobile messaging for an MMS campaign is made more efficient and assists the needs of the campaign manager both in terms of plan and design. FlightDeck and FlightPlan also have the ability to send automated MMS messages, giving the mobile user a full range of ability in terms of managing objectives and communicating with clients.

Many companies find themselves in a situation where they would like to drive more products and services to their customer base via MMS, but are concerned by the number of MMS phones in their base which are capable of receiving an MMS message. And then there is the lack of education amongst consumers as to the use and power of MMS as a communication medium.

Lenco Mobile has created a mobile portal that can be used to drive the uptake of MMS as a messaging service, while increasing MMS activations within an existing customer base. With SMS dominating as a medium for messaging, Lenco Mobile set out to educate potential users as to the capabilities of MMS, by offering MMS cards that can be downloaded and forwarded to friends. Launched three years ago, the mobile greeting cards portal has been highly successful and millions of mobile greeting cards have been downloaded by subscribers.

Users are able to browse the various categories of mobile greeting cards and select a card to preview before requesting that it be sent to their handset. Users also have the ability to forward the card directly from the system to a second number, along with a personalized message that will display underneath the playing card. Every single card that is sent from the mobile greeting cards portal contains a link back to the mobi-site that cannot be removed. This ensures that every person that receives a mobile message will in turn be able to follow the link and download cards as well. This creates a tremendous viral spread of the mobile greeting cards.

Lenco Mobile has signed an international partnership agreement with American Greeting cards to deliver mobile versions of the greeting card content they own in selected territories. Access to the world famous content owned by American Greetings means that soon there will be literally thousands of greeting cards to choose from.

Case Study: Vodacom, South Africa

Lenco Mobile has developed and managed a mobile greeting card portal for Vodacom, a wireless carrier and part of the Vodafone Group. Mobile greeting card offer Vodacom subscribers the opportunity to have mobile greeting cards sent directly to their phone that can in turn be forwarded on to friends and family.

Currently, the mobi-site portal has over four hundred individual cards available for download in multiple languages. This portal has only been marketed via MMS campaigns, and has more recently been included as a reward incentive for users who have recently upgraded their contract.

The mobile greeting cards portal is constantly updated according to the current holiday calendar in South Africa, including cards for public holidays and special events.

Other categories available for browsing are:

• Birthday cards

• Romantic Cards

• Love Cards

• Pickup lines

• Sorry Cards

• Thank you

• Emotional Cards

• Congratulations

• Friendship

• Just Because

• Get well soon cards

• Fun cards

• Let’s get together

• Holiday cards, including Valentine’s Day, Christmas, New years, Easter, etc.

The mobile greeting card portal has been marketed using MMS campaigns and is now being used by the Vodacom content portal to promote music downloads and other mobile content services.  Given the traffic experienced on the portal, a mobile advertising opportunity arose, where advertising banner spots were made available at premium rates. Subscribers can opt-in to receive reminders and notifications of additional content, such as news highlights, music availability, and even whenever new cards are uploaded to the mobisite.

RESULTS

The mobile greeting cards portal was first implemented as a means to grow the MMS revenue of Vodacom, and has since grown into 1 of the top 5 Mobile Websites in South Africa, peaking at over 1 000 000 page hits in a single day!

Mobile greeting cards have been used extensively as a relationship-building tool between Vodacom and its subscribers. Vodacom is the only wireless carrier to offer free content on such a massive scale. In addition, Vodacom has experienced massive revenue growth generated by the P2P MMS data traffic, as cards are downloaded and forwarded to friends and family. Over the 2009 Christmas and New Year period, Vodacom experienced a 32.6% increase in data transfer revenue, attributed to mobile greeting cards alone!

Multimedia Solutions, a wholly owned subsidiary of Lenco Mobile Inc. is one of the best in its kind. This particular product is one of the most innovative mobile marketing concepts around; providing its clients with state of the art technology and solutions to take advantage of the mobile connectivity to reach consumers and businesses alike. By creating a fusion with today’s available mobile technologies we can teach and guide our customers to effectively utilize mobile technologies to target and market in the most competent way to attract customers. This magnificent tool integrates all other forms of communication such as Television, Radio, Internet and Print, enabling it to be a Premium Marketing tool that will reach your target customers, through one channel or another.

This technology integration increases the frequency by which visitors see your products and engage with you by sending inquiries. This has also been accomplished by the use of interactive games, surveys, quizzes and purchase based loyalty rewards. A great example of one of these mobile technologies is the Interactive Voice Response, which is a technology that allows a computer to detect voice and dual-tone multi-frequency signaling. It offers users a route to access the content they want by listening rather than reading! The IVR application allows users to send email and text messages simply by talking into their phone. This translates into an increased interaction with the products you are offering and your target clients. Voice channel mobile marketing allows consumers to opt in to a mobile campaign with a voice call, while the campaign would reply back with a voice call or text message. The reverse is also possible where consumers opt in via text and receive a voice call from the campaign. The interaction between the consumer and the offer is made easy and allows them to better participate in mobile marketing advertisements.

Multimedia Solutions, a wholly owned subsidiary of Lenco Mobile Inc. has a team of professionals that will help compile the optimal communication strategy for your market. The MMS message platform provides significant benefits for wireless carriers, including improved messaging throughout, better quality, and reduced bandwidth. They have a multitude of mobile services that enhance the satisfaction of each user. They provide each client with the latest technology and solutions to effectively use the mobile channel to reach consumers and businesses alike. Multimedia Solutions has been recognized locally and internationally for their ability to reach their target audiences, utilizing the mobile channel by the Direct Marketing Associate 2008 Assegai Awards and by the ilovemobile web awards.

One of their services has the ability of converting sound or music into a format that is understood and played by every cell phone with MMS capability. Because mobile phones are not capable of receiving huge pictures, a mobile solution they perform is to optimize the image and make them small enough to send via MMS, while still retaining its quality. Mobi sites are also offered and complement the MMS communication strategy because it gives the viewer a direct medium with which to find out more information.

Let’s meet and talk about your campaign! They are professional advisors, they know our job well!  They will be able to tell you which technologies to combine so you can get the best ROI. Their creative professional team will work with you in the planning, designs, and delivery of your MMS campaign in a timely efficient manner. The Multimedia Solutions platform is offered as a managed service, thereby reducing upfront capital costs for wireless carriers.

Offering brand owners the ability to send bulk MMS messages to their customers is just one way that Lenco Mobile makes mobile technology accessible to businesses.  MMS messaging is a great tool to make companies run more smoothly.  Lenco Mobile’s MMS messaging platform is comprised of certain services that guarantee the most efficient and simple MMS messaging program, including:

FlightDeck

FlightDeck provides the bulk MMS messaging server that is based at the Wireless Carrier’s technology center.  FlightDeck allows MMS messages to be sent in a fully automated, managed environment.  The Wireless Carrier can then track the scheduling and uptake of MMS messages, as well as the timeslot allocation and the load capacity.  FlightDeck can also update content remotely if the objectives of the campaign change.

FlightPlan

FlightPlan makes it easy to construct a successful MMS message.  It is Lenco’s mobile marketing campaign design and management system.  Backed by the technological capabilities that FlightDeck has to offer, FlightPlan takes the guesswork out of the plan and design of MMS messages.  FlightPlan allows the campaign manager to use the flexibility and practicality of FlightDeck in creating and sending MMS messages via the Wireless Carrier.  Its graphical user interface is also very simple to use.

EPS Server

Lenco Mobile joined forces with a strategic partner in Germany in order to create the EPS server application, which enables a Wireless Carrier to deliver bulk MMS messaging outside of their core network by uniquely encoding an MMS message.  It can deliver approximately 500 MMS messages per second at a fraction of the capital cost.  Current network capacity at Wireless Carriers is approximately only 50 MMS messages per second.